Because Marvel isn't employing experienced writers with professional mindsets and senses of restraint anymore, they're hiring desperate college dropout fanfiction writers fresh off the MCU bandwagon.
All these fat, feminist, liberal-arts students are the old fujoshi's and Mary Sue Authors of the early internet, the ones who wrote self-insert shit of their favorite 'ops animus where all the hot guys fell over themselves to affirm their worldview in between all the borderline-illegible gay smut they had them pantomime for their vicarious titillation.
These people spent their teenage years retreating into shoddily constructed fantasy-world ripped-off from whatever IP was popular that month to escape being made to acknowledge all the valid mockery and shame sent their way for being slovenly, socially-maladjusted losers.
Their fiction became an platform for them to tell themselves how perfect they were "on the inside", and they were never made to grow out of it, so the line between reality and imagination became blurred for these cunts. The personal became the political when they became old enough to backalk daddy's political views, and they went on to define themselves as anti-traditionalist as possible, again using fiction to dream up what that was like and thus was Yaoi Fetishization turned into a form of Progressivist Virtue Dignalling, all thanks to this generation of sweaty landwhale twats.
Then they went off to university, where ex-Weather Underground lunatics enabled and encouraged their self-cannibalizing worldviews and means of expression, ensured that all their future fiction was even more obstinately subversive and self-indulgent, and then directed them to go poison the well of the creatively bankrupt production mills of Big Entertainment, where wannabe-social engineers exploit them for peanuts because cheap, short/term cash-ins on legacy names is the only business strategy corporate executives seem able to conduct nowadays.And they get away with it because these failed "creative types" don't care about money, they want popularity, and surely being a "hot shot writer" at one of the Big Tents is proof that they finally are popular right?
Of course they'll take the opportunity to gloat. Of course they make every character a chunky-brown stew of bad cliche and nonsensical background and unwarranted praise as a shallow, failed attempt to prop up their own dying self-worth through proxy. Who cares that people all over the world are lambasting their shit on both its technical inadequencies and the degenerate social messages. So what if sales numbers are at a decades record low and bordering on mass-industrial-crash level of profit deficit? How does it matter that people can smell the daddy issues off you through their computer screens, that you've burned every last scrap of goodwill from anyone that isn't one of your fellow self-defeating journalistic buddies whose future career-prospects are also going down the toilet. They're part of a Big Name™ now, and they're making their own self-idolizing propaganda for a consumer audience to buy like an official (((Writer))), everything else, especially how well they've actually been received, is irrelevant.