What's his point?

Cultural marxism was LITERALLY a conspiracy theory propagated by the nazi against communists. Sorry if I have some doubts about the guy's feelings for fascism… or his willful ignorance in case he is indeed not an aut-rightist.

Alt-Right aren't the only ones reacting to it either. Most other right-wingers are too like libertarians and traditional conservatives. Even centrists like Sargon of Akkad and other "skeptics".

Peterson clearly dislikes fascism, he clearly dislikes communism too. I've seen his videos, he despises any totalitarian government, his whole stick is "muh individualism, freedom and liberty."

"Cultural Marxism" is a right-wing buzzword. If you want to discuss the Frankfurt School or Gramsci or whatever, there are plenty of ways you can refer to those things without using retarded dog-whistles. When people use that word deliberately, it's usually to appeal to a certain crowd.

To be fair for what I've seen of him he does dislike fascism, but that's baseline human decency, not a point in his favor.
It's also quite evident that he is fairly ignorant as far as history and philosophy (and economics more often than not) go. He is not the worst right wing e-celeb, but still not someone whose opinion I would give value to.

I tend to see people like Sargon of Akkad as part of or at least peripheral to the Alt-Right.

He's basically a right liberal, people forget those exist even though there is still so many of them, and they still run the Republican party. He's a millstone around our collective necks just as much as any other liberal.

Oh I am sure he's mentioned the Frankfurt school before.
Anyway, I follow these things closely. The Alt-Right allied with Peterson over the sjw stuff and his fatherly words of wisdom about but that is because he talks of how the left-wing dominates Academia, which he isn't wrong about, it's one of our strengths. However, Peterson has consistently spoke out about fascism and Nazism. He often looks like he's about to cry when he talks about them. He is obsessed with individualism and against ideologies and collectivism. He's never been one of them. Just because he isn't one of us either, it doesn't mean he's one of them.
If you pay attention you will see that the Alt-Right is trying to get him to debate ethnonationalism, but he keeps ignoring them and won't debate them. Probably because he wants to distance himself from them.

It's self-help con-artistry. You don't need some stupid ritual to address the important things in your life.

umm yeah, self help is for people who aren't mentally okay.

If you ever actually watched anything he puts out he never says that his way is the end all be all. Its just that some people lack a purpose in our society and he is just helping them find their way. If you are too immature to allow another human find a more positive outlook on life then you should just hang yourself already.