Re-branding Socialism For The Modern Day

I'm thinking
workerproductionism

Rebranding is bourgeois

We have to make up a new updated ideology without the taboos the word socialism caries with it.

What isn't bourgeois?

Not an argument

Or we can be socialists and
get this
okay, get this
we can be socialists and also
NOT FETISHIZE THE USSR

Works out great.

You'll be labeled a socialist regardless. This is dumb.

Proponent of co-ops

Even if you don't it still carries taboos.

Yes. Nothing as horrible though.
In the public eyes, around here, I see:
Anarchists are supposed to be poor kids and druggies/musicians.
Socialists are supposed to want higher wages and basically they're all seen as socdems.
Marxists are seen as librarians or college kids.