Is Horizon being anti shilled?

Is Horizon being anti shilled?

I know very little about the game beyond what looks like another ubishit style open world game with animals replaced with robots. Maybe its full of something like microtransactions or something i dont know.
But i have not seen such a strange "YOU SHOULD BE UPSET ABOUT THIS GAME, BUT I CAN'T TELL YOU" posting on Holla Forums about a game like this.

I've seen a bunch of threads all near identical going "t-the SJW's will probably like it because its got a girl in it, how do we take this game down my dudes" and its so uniform and so lacking in info about why the game is bad its starting to stink.

Any other releases that are desperate for sales right now that hired counter shills would try to drum up negative sentiment about competition about?

This has been Microsofts MO before but i know nothing about the xbox, has it got a big release right now?

Evidence? Anecdotes? Even an example, maybe?
doesn't count.

...

You don't remember Microsoft getting caught using companies like barington harvey to "massage the narrative towards Sunset Overdrive by indenturing negative brand association for competitors releases?"
It was pretty common knowledge marketer kun

What the fuck can I talk about here

S.T.A.L.K.E.R and Bloodlines. Now get out.

consider the fallowing: legitimate shilling is kosher according to Mark so why bother Anti-shilling?

Holla Forums has jumped the shark

Because according to actual viral marketers its easier to make people hate and not buy your competition than like anything. Nothing makes Holla Forums a hivemind like getting folks into a shitstorm over something.

Its not a great game even by itself, and from the view gameplay videos leaked its basically a direct clone of nuTomb Raider.