They want to widen the base of people who buy their shit.
Capeshit had the avenjurs.
Fantasy has Gay of thrones.
And now gaming is being debased by the assasins creed movie, Warcraft movie. I'll bet you any money we'll see a call of duty or Dota/LoL movie before 2019. And you should be angry.
The things that assholes used to give you endless shit about in school is now being debased, and these assholes will claim that they are also 'fans' and 'gamers'. THEY ARE NOT. Stand up for your hobby. Casuals, normalfags will make every game a button mashing contest if you don't.
Words are part of the fight. They want to destroy words like 'gamer' 'casual' and 'hardcore'. They want us to be the same as fools who actually think CoD and Assasins creed are good franchises. DONT LET THEM LOWER YOUR ESTEEM.