They're falling Many sites are finding ways of circumvent them - from turning their content into Ads (therefore making the AdBlock display a blank page to you), to resorting to AdBlock-Blockers such as BlockAdblock. The lists aren't catching up, much less the anti-blocker lists.
No, they will use digital restrictions management (i.e Google Widevine WebDRM) for that. Only secondarily as a technical measure, what is more important is that it will make adblockers illegal under the DMCA, forcing Mozilla to remove it from their store which in turn remove them from the consumers thanks to forced WebExtension signing.
Liam James
Care to give an example website (or a few) ? I'm just using uMatrix and not really seeing any ads.
Landon Campbell
Is that your concern? A company that has been lost since ever now?
Is there an example of a website that actually "turns their content into ads" ? That would be clever. I've only seen it once, on a football stream - where the same script that loaded the stream also loaded the ads.