Nokia's move to Windows Phone was possibly the greatest, fastest collapse of a market leader in the history of capitalism. Tomi Ahonen (mobile business consultant and former Nokia marketing executive) has written in length about it:
> communities-dominate.blogs.com/
Forgive the wall of text, even this summary is a long story.
Nokia had a massive, devout following. Maybe you don't know this because North America was the only region they couldn't win (due to carrier cockblocking). Elsewhere, Nokia was not just respected, but revered. They ruled the smartphone market with Symbian.
Apple shook things up with the iPhone, which had a fantastic elegant design - even though it was so technically primitive, people with a clue called it a fancy featurephone rather than a smartphone. Nokia's answer was MeeGo, a very advanced and elegant new mobile system derived from Linux. And people got really hyped for it. Users loved it. Carriers loved it. Developers loved it. And until it was finished, Nokia would keep refining Symbian.
It was a good plan. But they made a fatal mistake: they got a new CEO. Pic related, the most incompetent CEO of all time: Stephen Elop, a Canadian, and former Microsoft executive. Two red flags. Fuck you, Canada.
So, the moron wrote a report for the employees, the notorious "Burning Platform" memo, which painted Symbian as an obsolete, non-viable product. Of course it was leaked, and it killed the market for the system. When it was still Nokia's bread and butter. When there were still plans to release new devices with it. When it still sold more than Apple and Samsung put together!
Then he announced: this MeeGo thing is not going to work, we're going with Windows Phone.
Of course, this pissed off everyone who was hyped for MeeGo. He thought WP would hijack the rabid Nokia fanbase, but instead there were now millions of people who hated it. Users, carriers, developers, everyone who was invested in MeeGo. They all said: fuck this shit, I'll go with anyone but Nokia now.
Of course, this move would still take several months. So until then, the biggest phone maker in the world had no viable smartphone. But it gets worse: the first WP devices would get only WP7 - still a very buggy and incomplete system. They would not get updated to WP8. Obsolete before they even came out.
Of course, the world would not wait, and Android quickly filled the gap.
But hold on. At this point, MeeGo was actually completed. Nokia actually released a phone with it. And its reviews were extremely positive. It was simply the best mobile system ever. It was everything we were promised. And Elop made damn clear that it would never be used again.
Back to the WP shitshow... retailers were also not fond of it. They realized it was a piece of junk that people always returned, which was a hassle and did not count as a new sale. So they kept it in the back and skillfully redirected customers to something else.
Also, Microsoft made an epic mistake: they bought Skype. A program that lets people make calls and send messages without paying? Carriers saw that as an attack. Even though other platforms had it, and there were other similar programs, Microsoft's ownership made them an enemy.
So there you have it. Not only WP was shit, it had the whole world against it - for good reasons.