le dilbert man's "confusopoly" describes it pretty well in my opinion. I think his original pickup truck example is bad because he's just a retarded faggot who can't into buying cars, cars being so expensive it's a bit easier to filter and customize things to perfection if you have money to burn on a new car.
But with cheaper products it really is like that. 1000 merchants contract the same 100 chink factories to make the same 10 shitty products over and over, with slight cosmetic variations but always the shittiest quality. The average customer is then confronted by a dazzling array of supposedly different products on their shopping site. Of course the site doesn't make it easy to intelligently analyze this selection and filter away the majority that's not worth anyone's time or money, because they have decided they want to trick customers into buying shoddy products. The customer is overwhelmed by product after product and tries to pick the non-shitty one based on the misleading information given. Of course in reality all of the products are shitty, some are just less obviously so.
If Amazon cared about customers, they would remove 99% of their inventory, leaving behind only a small selection of products that are all good value for their price range. They would then curate these and write informative descriptions instead of useless marketese that so many currently have. The sea of shitty chink copycats can then be confined to a containment zone that you go to if you're desperate or feeling adventurous. They sort of tried this with Amazon essentials, but fucked it up. The essentials are too expensive for the basic feature set (the point is building consumer confidence not vertical integration, they should have even sold them at a loss) and they aren't high enough quality to compete with the expensive products. Not to mention that after years, their inventory on these is too patchy to bother with.
Illusion of choice is exactly it. What confuses me is that it seems like an unstable equilibrium. Suppose that a new store came along and, instead of a million different products, most of which are not worth buying, they offered only a very small selection of reasonably priced products, but when you buy them you know you're getting what you asked for. Everybody would instantly leave Amazon and co. and use them. Apple already does this with electronics (though with the addition of status signaling and apple tax). IKEA does it for furniture (now they are apparently branching into household items like batteries and food).
You're alright furanon, hope you get gassed last.
I noticed this as well. But soon enough marketers will catch on. It's not really hard to emulate the "amateur youtuber" style, as soon as this kind of review becomes popular (I think the normalfags are already catching on to the fake amazon reviews) Youtube should be overrun with shills, produced by ad agencies that maintain perfectly curated messy apartment sets just for filming "honest reviews".
I think a lot of stores have a secret policy of accepting even blatantly not-covered returns, simply because the cost is worth less than goodwill they build. Of course when scammers catch on they ruin it for everybody.
Problem with that is, I don't care about the products that have bad reviews. Even if it's an honest bad review, I still wasted my time reading it since it doesn't result in me buying a product. If I look only at products that have no or very few bad reviews, I can't say if it's because it's good or nobody has written a review yet. Honestly I wish they hadn't banned reviews written for free product. The "honest and ubiased" disclaimer (what a coincidence, always 5 star lol) made it very easy to spot fakes.
Also here's an interesting observation of fake reviews. Pretty spot on compared to my experience. I think the real issue is the incestuous relationship between reviewers and sellers. The 2015 here (and current top reviews I see) really remind me of professional reviewers I remember from those ancient days when I still trusted game and hardware review magazines. The reviewers ultimately don't get rewarded for telling a customer to not buy a shit product, they get rewarded for sales regardless of whether the product is good.
Your argument with ebay makes a lot of sense, though.