THE DAILY BEAST: "DONALD TRUMP ISN'T HITLER - HE'S LIKE GOEBBELS"
When it came to the masterful manipulation of media, the Fuhrer’s propaganda chief had no equal… at least not until now, and the triumph of Republican’s will.
Reaching for Adolf Hitler to arm the defenses against Donald Trump is a poor use of history: Trump is never going to be the monster that Hitler was.
Joseph Goebbels is a different matter.
Had Goebbels been around today he would probably be the master player of the media—of any or all media. He would have grasped and exploited the ubiquity of social media. He would have relished the random distribution of defamatory vitriol via Twitter. In fact, few people have ever understood the technique of selective messaging better.
Goebbels was Hitler’s indispensable genius of spin. Long before the Nazis came to power, Goebbels understood what had to be done to gain that power. Fundamentally the German public needed to be made to happily acquiesce in the idea that the nation needed a demagogue to right its grievances.
It was Goebbels who proved that if falsehoods were repeated often enough they became, in the minds of the ignorant and aggrieved, facts. You never apologized. He proved that the selection of a false enemy was essential as a target of aroused bigotry. That, too, required constant repetition to create the hated “other.” Although “the other” lived peaceably as a minority in the population it should be characterized as inimical to the interests of the ethnic majority.
The minority had disproportionate influence and power. They threatened the jobs and well-being of the majority. They would forever be alien and had no legitimate place in the society.
The ultimate triumph of Goebbels was to build out from the initial Nazi party base of the ignorant and gullible to reach and win the compliance of the German elites—political, commercial, academic, and military. These elites were effectively intimidated and disarmed by Goebbels who inculcated in them a fear of being seen to be unpatriotic, of not buying into the required supremacy of the Third Reich that would reinstate Germany to its rightful status. In other words, to make Germany great again.
Dr. Joseph Goebbels, as he had then become, was sworn in as Reich minister for popular enlightenment and propaganda on March 14, 1933, at the age of 35, six weeks after Hitler came to power. H.R. Knickerbocker, a columnist for the New York Post, reported from Berlin that much of the credit for Hitler’s success should go to Goebbels, “the greatest master of public management that Europe has ever known, and the best orator.”
Physically he was an unlikely candidate to become such a mesmerizing speaker: slightly built with a skull-like gauntness in the face, a shrill voice, and a physical disability. He was born with a right foot that failed to grow. Doctors told his parents that he would be “lamed for life” and after a failed operation at the age of 10 he knew that he would thereafter have to walk with a clubfoot. His mother, deeply religious, regarded the handicap as a punishment inflicted by God.
(1/?)