I came across n wild podcast one day, where to enthusiasts of Stirner and Anarcho Communism spoke about something that struck me.
I later heard the same thing from fascists.
That things was…
Marxism is materialist (not in the Marxist sense of the term), what they mean by that specifically is Marxism defines people by their socio-economic status. You are proletariat, bourgeois, petite bourgeois, etc, all social identities based on your socio-economic status.
Rather than telling people that they aren't defined by their career, job, income, etc. Rather than telling people that their identity is deeper and richer than socioeconomic status.
IMO if we want to appeal to the 'comfortable' Marxists need to speak more about alienation, and if you're a non-Marxist speaking about the spiritual affect of late stage capitalism.
Speaking about how the forces of late stage capitalism are antithetical to family, community, self-actualization, etc.
The is signs that people are feeling it (eg. the 21st century Minimalism, Simple Living, and Traditionalist movements.)
Here's a video which I think brilliantly criticizes the culture that has emerged in late stage capitalism…
Here is the podcast I spoke about earlier…
When I speak to pro-capitalist traditionalists I tend to focus on the inescapable link between late stage capitalism and anti-tradtionalist values. That the values promoted by advertising, careerism, consumerism, materialism, are inherently linked to late stage capitalism. (As is evidenced in countries like; Japan, Singapore, and South Korea, which are held up as examples of the 'miracles' of capitalism. All those countries underwent rapid capitalist development in the 20th century, and their societies are paying the price eg. the materialism of Singapore, the superficiality of South Korean culture, and the Hikikomori and rampant lack of interesting in dating and sex in Japan.)