the real left needs its own aesthetic style. A few people here mentioned using the color orange, which I think is a good idea, to get away from the old tankie aesthetics. Fashies have successfully appropriated vaporwave (80s neon grids + retro edm), but I don't think its a good idea to simply appropriate right wing memes. Basically I propose this:
1. Getting away from the old hammer and sickle and tankie aesthetic. Regardless of whether the USSR was a good thing or not (im sympathetic to it btw), there is absolutely no reason to be using the hammer and sickle today. it was meant to symbolize an alliance between peasantry and industrial workers, which for obvious reasons isn't even remotely relevant today.
2. Economics focused
Not necessarily anti idpol or even anti SJW which is quickly becoming cringey in its own right, but simply downplaying/ignoring(for propaganda purposes at least) the idpol aspects of the left. Playing the identity politics game is a dead end, because even having the 'game' framed in terms of race vs race or man vs woman, cis vs trans w/e, we have already lost. The biggest mistake of the left IMO was drinking the liberal koolaid and seeing IDPOL as a way to redpill the liberals, but it backfired in a major way, making socialists more idpol-ly and also the ‘communists’ that have been attracted this way are basically liberals LARPing as radical and appropriating a commie aesthetic while still essentially being RADLIBS. The whole point of our propaganda should not be to win or lose a culture war, but to shift the overton window, to shift the whole playing field in a different direction, away from the narrative of race vs race to one of class vs class – basically, to shift public perception to ‘class consciousness’ so that seeing things through a lens of class becomes the default view EVEN FOR THE OPPOSITION, rather than some other lens. This is the number one goal, as most people are working class rather than porky and will therefore inevitably come to the logical conclusion that socialism is in their best interest. Older generations of leftists understood this - ‘which side are you on?’ etc. The which side are you on, working man or porky class war narrative needs to be pushed at every turn to the detriment of ALL IDPOL ISSUES. We need to revive the OLD LEFT style propaganda, and make people self-identify more in terms of their class than anything else.
3. Color Schemes & graphics
This is more of a superficial/marketing point. One of the main reasons to get away from the tankie and even anarchist aesthetics is simply that they have too much baggage. Additionally far too many liberals have begun to ironically appropriate leftist symbols, we need a unique aesthetic to differentiate the hardcore economic socialist left from liberals LARPing as commies. To this extent the color orange has been suggested. I would go even further. In designing games, posters, etc. Graphic artists often use something called a color pallete which is essentially a limited number of colors (exact hex values in RGB or cymk) used in every texture and scene of the game. This is what gives games and infographics a ‘POLISHED’ look rather than looking like clown cars. I would suggest we use the orange based color pallete shown to make all graphics from now on.
