I think that there should be more than a tiny box. What we don't need is all of these fucking logos and Rotten Tomatoes and IGN scores all over the fucking box. I don't need to know that Rebecca Sanchez or whatever the fuck her name is gave the game a 5 out of 5, because I can't trust her opinion to be unbiased anyway, I know she gets paid for her reviews.
Use more of the box to describe what the fuck's going on, instead of a tiny logo that people don't even notice, make it a much larger part of the box. If it really matters, have a box around the box, so you can throw away the ESRB shit after the fact, I don't care, I don't collect junk. But the fact of the matter is, you need to explain to people what the fuck kind of services are there. What they're doing.
When I bought Overwatch I knew there was lootboxes, and I rationalized it as "well I'm playing with friends, and I'll never buy a lootbox anyway, right?" I never bought a lootbox, but it didn't sit right with me all the same. I also never played more than 20 hours of the game, so it was a waste anyway, because they all stopped playing on me.
Imagine buying this game for $60, and then finding out that your son just spent another $120 on fucking virtual items without your knowing. Rationalize that.
Subscription fees are common in MMOs, up front pricing is common in MMOs, World of Warcraft having those I'm familiar with. But they don't sell boxes with tier gear in it, they just sell shitty mounts that I don't care about. I mean I don't play WoW anymore anyway, but that's not the point.
I don't really have an issue with people being able to fast track themselves, if they want to ruin the experience for themselves let them. I take issue with more pragmatic issues, like private servers where you can roll up a character today, spend $200 (yeah, no joke) and get tier gear, instant level 60, class/race combinations that are not lore friendly, and just basically do whatever the fuck you want because hey, you're a paying customer, we'll kiss your ass. Bob paying $15 to instant level his character to level 100 is fine with me, because Bob is probably a super casual who plays a few hours a week, and he's just wasting his money anyway cause he'll never experience the game's challenges. If he finds it fun to throw that money away, let him.
The real moral issue that is being argued isn't boosts, though. It's gambling. Gacha shit, Lootboxes. You pay money to win a prize, and if you already have that prize, they give you a minor pittance in return. If a skin is worth $2 they give you $0.25 worth of virtual currency and figure that's an equivalence cause "hey, at least you got something, right? :^)"
That's where I'm saying more awareness should be raised, explain how there's an undocumented loot chart, how you can easily get things you've owned 9 times out of 10, how you only get a 10% return on duplicates, etc.
There's plenty of things you can explain on the label. I don't care about the box anymore, because it's not like they even give you a fucking manual anymore. They package with a paper insert for your CD key and you're lucky if you even get a disc.