Well this kills the "movies". Time to ban letsplays and VHS.
How do we stop this?
Stop what?
Video games are games, the shit they make are toys. Our hobby is fine, thank you very much.
They'll totally try to start shit with LPers once they realize that they are losing sales to youtube because the players are only there for the cutscenes and the fast-forward button actually improves the experience. It's not even piracy and you can freely link the game's content. Just start positive LP threads on the developer boards and other places where you advertise the shit out of LPs. It'll take the devs too long to realize that because their games have no gameplay, there is no benefit to actually buying it when you can watch just the bits you give a damn about instead.
We just need to show the publishers that derivative pay to win online shooters are more profitable than single player games.