Jewish Rituals Are The Hot New Thing In Wellness
In an era of wellness retreats and digital detoxes, old Jewish rituals have found a new resonance, unattached for better or worse from the strictures of tradition.
Trybe, founded in 2016, aims to draw on ancient Jewish wisdom to create new and highly Instagrammable spiritual communities.
In practice, that means a lot of dinner parties, periodically in New York and almost weekly in Los Angeles, where Trybe launched and Chaya Bindell, its founder, lives.
In cities like New York, Los Angeles, and Miami, a new generation of Jewish millennials who get their meals from Sakara Life and and their aesthetic tastes from the Coveteur are on a quest for spiritual fulfillment.
Trybe, founded in 2016, aims to draw on ancient Jewish wisdom to create new and highly Instagrammable spiritual communities.
Revived in an era of wellness retreats and digital detoxes, ancient Jewish rituals like Shabbat and Rosh Chodesh celebrations have found a sudden resonance unattached from the strictures of the tradition that invented them.
Which is why Bindell, who spent the previous two years at a grant-funded initiative with a Jewish nonprofit organization, created Trybe with cofounder Josh Eichenbaum (who is also her romantic partner) in 2016.
("We're the exceptions," Bindell said later, explaining that Trybe events are the first "full-on Jewish experience" most attendees have had since their bar and bat mitzvahs or at all.
At a summit on the Jewish future in America that she attended just before Trybe launched, Bindell pitched donors on an upscale Shabbat dinner series to float their interest.
"Just in the past few months, I can think of dozens of people who are not Jewish who came to me, interested in Jewish technologies for wellness," said Lau-Lavie.
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