Good signs in video game marketing

So we all hear non-stop about signs that let you know a game will be bad before release. Shit like:


are all signs that we're in for just another shitty game. But what are some good marketing/business practices that signal that a game will be good? Sure, you can't predict everything, but if there's signs a game will be bad then surely there are equally compelling signs that a game will be good. I think that things like:


are signs that the game might be good. Would there be anything else that would signal the coming of a genuinely good game?

ITT: signs that a game will be good

They're pro GG or better yet don't fucking engage one way or the other

I'd prefer they just stayed out of it completely. Like I appreciate a good game with a message but whenever a dev team takes either side as a whole the anti/pro-GG message seems to overtake everything else.

...

The first footage that you see is to do with the actual gameplay

Also review copies, if they aren't sent earlier than the game has a 75% chance of being garbage

Not a single mention of "cinematic gameplay". I fucking hate this shit. If I wanted to watch a movie then I'll watch a God damn movie.

This would apply to pretty much anything honestly. Ghostbusters had a review embargo and we all know how that turned out.

Lack of aforementioned bad things is always a good sign

...