DC ANNOUNCES YET ANOTHER IMPRINT: BLACK LABEL
With mature stories for mature readers, by acclaimed creators.
The success of Batman: White Knight, Dark Knight III: The Master Race and Nightwing: New World Order has demonstrated a readership for more adult-suitable stories using DC Comics characters. So while DC Zoom and DC Ink offer comics aimed at a child and young adult audience I get the word that something called DC Black Label will feature comics aimed at adults using familiar DC characters.
DC Black Label is an imprint designed to allow “an all-star lineup of creative teams” to “craft their own personal definitive DC stories.” According to DC’s official press release, the imprint is inspired by some of the publisher’s most successful prestige titles including Batman: The Killing Joke, The New Frontier, The Dark Knight Returns, and Watchmen.
According to DC co-publisher Jim Lee, Black Label books, much like the predecessors that inspired the imprint, will be creator led, rather than continuity driven, takes on the DC universe. He said:
<Many of our perennially best-selling, critically acclaimed books were produced when we unleashed our top talent on standalone, often out-of-continuity projects featuring our most iconic characters…creating DC Black Label doubles down on our commitment to working with all-star talent and trusting them to tell epic, moving stories that only they can tell with the highest levels of creative freedom.”
When thinking of DC Black Label, longtime fans might turn to DC’s “Earth One” graphic novels as a point of comparison. The Earth One comics, like Black Label’s future books, do away with the intricacies of the standard DC Universe continuity, choosing to focus on making their stories accessible to readers outside the direct market.
Each of the Black Label books “will have a unique format and release schedule to best serve the story and creative vision.”
This opens the door not only to standard single issues and OGNs under Black Label, but less standard formats such as Euro-sized comics as well.
I decided to make a new thread after all, but it is too late to remove my original posts in another DC imprint news thread. Janitors can feel free to take either this or my old posts down.