Know your enemy and their tactics
Hasbara
Hasbara is the Hebrew word for 'Explanation'[1][2][3] and is a term used by the State of Israel and by independent groups to describe their efforts to explain Israeli government policies, and to promote Israel to the world at large. Others view hasbara as a euphemism for propaganda.
Hasbara tends to portray Israel as fighting on two fronts:
i) A hostile, native, non-Jewish Palestinian population and Israel's surrounding Arab States
ii) World opinion.
Two official manuals of Hasbara are known to have been issued, presumably intended for use by opinion-forming Zionists:
2002 Manual: "Defending Israel and Zionism" was issued by the World Union of Jewish Students[7] in 2002.
zionism-israel.com/issues/Zionism_Israel_Wujs2.html
2009 Manual: The "2009 Global Language Dictionary"[8] is a 116 page document from "The Information Project" (TIP) April 2009.
wikispooks.com/wiki/2009_Global_Language_Dictionary
Favorite Hasbara techniques
A Hasbara manual for students from the WJUS produced in 2002 is online.[33] A summary of the techniques is provided from page 31 onwards, the seven most effective being as follows:
1) Name calling: through the careful use of words, name calling links a person or an idea to a negative symbol. For instance, all criticism of Zionism can be described as "new antisemitism".
2) Glittering generality: Name calling in reverse. Instead of trying to attach negative meanings to ideas or people, glittering generalities use positive phrases, which the audience are attached to, in order to lend positive image to things. Words such as "freedom", "civilization",…
3) Transfer: Transfer involves taking some of the prestige and authority of one concept and applying it to another. For example, a speaker might decide to speak in front of a United Nations flag, in an attempt to gain legitimacy for himself or his idea.
4) Testimonial: Testimonial means enlisting the support of somebody admired or famous to endorse and ideal or campaign.
5) Plain folks: The plain folks technique attempts to convince the listener that the speaker is a 'regular guy', who is trust-worthy because the are like 'you or me'.
6) Fear: Stressing that ignoring the message will likely lead to war, "terrorism"[34]
7) Bandwagon: Suggest that the stated position is mainstream and use polls to suggest this. [35]
If you are still resistant to these techniques then, as seen at Wikipedia, more obviously deceitful and coercive tactics can be deployed:
1) Use of sources that can easily be seen to be completely discredited.
2( Attacking credible sources and witnesses, inventing or distorting trivial incidents.
3( Controlling language, refering to towns instead of settlements, "disputed" instead of occupied.
4) Framing of issues, the siege of Gaza and the apartheid wall as a response to terror.
5) Harassing media about its coverage.
6) Refusal to accept an alternative narrative as might come from the victims, insistence on maintaining the Zionist narrative as dominant.