''Like an Antifa protester lobbing a tear gas canister back at the police, Donovan is able swiftly to redeploy these reductions to expand his audience. To understand how, consider the sort of people to whom he appeals: men like him, displaced, uncomfortable in the world, first unsure of and then later angry about the absurd rules of civilization, unable to find meaning except by escape into romantic notions of heroism and courage now that the jobs are all gone overseas.
To such men, seeking something mythic, something to make them feel like they have a place in the world, ridicule of their masculinity only further entrenches their sense of alienation. When a critic ridicules his, Donovan need only hold up their insult before his audience, and suddenly his male tribalism doesn’t even need a sales pitch.
Further, Jack Donovan’s deep intelligence is easily missed by critics who are tricked by his aesthetic. On Instagram he stands shirtless, inked, holding a chainsaw; elsewhere he is wearing hunting gear, or grunting in a gym, drilling wood, wearing a baseball cap. He looks rural, the sort of working-class man urban liberals dismiss immediately as smelly, uneducated, and crass.
Here Donovan is able to leverage an inherent prejudice within what passes for the Left in America: its anti-rural, anti-working class sentiment''
What do you guys think about the whole monopoly of the aesthetic that the right upholds with images of a cute traditional girl or a masculine strong man?
It may be without content but aesthetic do present a narritive and can be used effectivly in politics to convey a message or appeal like soviet realism.
Do you guys think the left will ever retake aesthetics from the right?